The next great steeping travel mug? Would you invest?

So have you ever tried one of those French press tea travel mugs? I have one. And it’s okay. But if I don’t drink the tea right away, then the leaves at the bottom steep for way too long and the tea at the end gets super strong, bitter, or just gross. Plus it’s not an awesome solution if you put milk in your tea either. And it seems like I’m not the only one that feels this way.

Entrepreneur and tea-enthusiast Joey Landford of The Tea Merchant launched a Kickstarter campaign to fund the production of a new type of travel tumbler that he hopes will revolutionize how busy people enjoy their tea. He says it can be used for coffee too, but we don’t care about that around here.

Joey explained the inspiration behind the tumbler, “When I was going to college and working full time, I wanted to still be able to drink my tea. I was too busy for traditional means; I needed something so I could brew on the go. Nothing I saw on the market for travel tumblers solved this. They all would over-brew my tea giving it a bad flavor, or I would have to immediately discard the tea or coffee. That is not an option when driving.”

Frustrated with the current offerings, Joey spent months developing a steeping system that would give him complete control over the brewing of his tea (and coffee, blech). In the end he says he found a design that eliminates the bitter taste created when the leaves brew in the water for too long. Among other features, his Easy Steep tumbler prototype includes a specially designed filter that locks onto the lid to prevent over-steeping as well as a convenient storage area for keeping additional tea, coffee or sugar packets.

At the New York City Tea and Coffee Festival, a consumer-oriented show, Joey debuted his Easy Steep Tumbler prototype, and he says the response was enthusiastic, “Everyone I talked to loved it! Most, in fact were blown away.” So based on that response, Joey created a Kickstarter campaign  to raise funds to bring his design into production.

There are several investment levels with the basic one starting at $30, which gets you Easy Steep tumbler.

I’ve never funded a Kickstarter before, so not sure if I’ll fund this one. What about you? Do you think this is a design that’ll work?

Easy Steep, The To-Go Tumbler by Joey Landford — Kickstarter.

Leave a Reply

Your email address will not be published. Required fields are marked *